Link: https://www.lennysnewsletter.com/p/product-sense

Author: Jules Walter (via Lenny’s Newsletter)

Why it is worth it: The definitive guide to building product sense through empathy and creativity, with actionable practices from a longtime PM at Slack and YouTube.

Best for: Product Managers, founders, and anyone building products.

Notes

  • Product sense is a learned skill, not something you’re born with
  • Four key practices to develop product sense:
    1. Observe people using products - attend user research sessions, pay attention to micro-details, ask why people react certain ways
    2. Deconstruct everyday products - spend 1-2 hours/month trying new products, ask what works and what doesn’t, compare competing products
    3. Learn from great product thinkers - work with them, attend product reviews, take notes on patterns in their feedback
    4. Be curious about technology trends - track macro trends (platform shifts, social changes, regulations) and micro changes (new APIs, capabilities)

Key insights:

  • People are time-crunched and distracted - make primary actions obvious
  • People drop out when confused - use clear labels and appropriate contrast
  • Details matter - “The details are not the details. They make the design.”
  • Frame problems clearly to set strong constraints - this narrows solutions and speeds decision-making
  • “Live in the future, then build what’s missing” - Paul Graham

Signs you’re getting better at product sense:

  • Notice subtle things about products and people you missed before
  • Anticipate non-obvious user problems
  • Develop higher-quality hypotheses despite ambiguity
  • Contribute more unique insights to your team
  • Be right more often about metric impacts